Central European Journal of Communication Volume 4, No 1 (6), Spring 2011
Special Issue: The Role and Function of Public Relations in Contemporary Society
Editor: Michał Głowacki
Guest Editor: Jerzy Olęcki
Table of Contents
Editor’s introduction: Public relations in a democratic society
Jerzy Olędzki
(University of Warsaw, Poland)Public relations and strategic management: Institutionalizing organization–public relationships in contemporary society
James E. Grunig
(University of Maryland, USA)Reconsidering contemporary public relations: Theoretical engagement of practitioners in a communication society
Astrid Spatzier and Benno Signitzer
(University of Salzburg, Austria)A walk in the public relations field: Theoretical discussions from a social media and network society perspective
Kaja Tampere
(Tallinn University, Estonia)Public relations in society. A new approach to the difficult relationships between PR and its environment
Olaf Hoffjann
(Ostfalia University of Applied Sciences in Salzgitter, Germany)Contextualizing and redefining authenticity in organizational communication
Natascha Zowislo-Grünewald (Bundeswehr University of Munich, Germany),
Jürgen Schulz (Berlin University of the Arts, Germany)Public relations and trust in contemporary global society: A Luhmannian perspective of the role of public relations in enhancing trust among social systems
Chiara Valentini (Aarhus University, Denmark),
Dean Kruckeberg (University of North Carolina at Charlotte, USA)The role and functions of government public relations. Lessons from public perceptions of government
María José Canel Crespo and Nazareth Echart
(Complutense University of Madrid, Spain)PR politics and democracy
Sigurd Allern
(University of Oslo, Norway)Public relations without ethics will face the same fate as propaganda. Research reflections (Case study of PR associations in Poland)
Jerzy Olędzki
(University of Warsaw, Poland)The role of PR in healthcare and social insurance reform in Poland and the United States
Michael Szporer (University of Maryland, USA),
Jacek Barlik (Woodstock Leasor Warszawa, Poland)