Central European Journal of Communication

ABSTRACT: This article examines the relationship between politics and public relations, based on recent developments in Sweden and Norway. It has become increasingly common for PR firms to offer well-paid job opportunities for former politicians. Then, after some years as advisors in public affairs, including lobbying activity, some of them return to politics as members of the government, press officers or advisors. The article discusses the background for this development, and poses some questions concerning integrity and the possible consequences for democracy.