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Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

You are here: Home > Browse Journal > Volume 4 No 1 (6) Spring 2011 > PR politics and democracy

PR, politics and democracy

Sigurd Allern

(University of Oslo, Norway)

ABSTRACT: This article examines the relationship between politics and public relations, based on recent developments in Sweden and Norway. It has become increasingly common for PR firms to offer well-paid job opportunities for former politicians. Then, after some years as advisors in public affairs, including lobbying activity, some of them return to politics as members of the government, press officers or advisors. The article discusses the background for this development, and poses some questions concerning integrity and the possible consequences for democracy.