Results of searching entries for keyword: integrated marketing communication
An integrated model for public service media governance based on participatory governance and actor-centered institutionalism: Initial application to the independence of the Polish public broadcaster TVP S.A.*
Magdalena Ploch
(WWU University of Munster, Germany)Public relations without ethics will face the same fate as propaganda. Research reflections (Case study of PR associations in Poland)
Jerzy Olędzki
(University of Warsaw, Poland)Volume 8 No 1 (14) Spring 2015
Educating citizens to EU: How policies and communication strategies are implementing in Italy
Lucia D’Ambrosi
(University of Macerata, Italy)Volume 15 No 2 (31) Spring 2022
METHODS & CONCEPTS: Communicative Analysis of Dialogical Interaction. Methodology of Research
Oleksii Borysov
T. H. Shevchenko National University “Chernihivskyi Kolehium”
Olena Vasylieva
T. H. Shevchenko National University “Chernihivskyi Kolehium”Volume 16 No 1 (33) Spring 2023
METHODS & CONCEPTS: Mediatisation Digitisation and Datafication. The Role of the Social in Contemporary Data Capitalism
Göran Bolin
Södertörn University , Sweden