METHODS & CONCEPTS: Mediatisation, Digitisation and Datafication. The Role of the Social in Contemporary Data Capitalism
Södertörn University , Sweden
ABSTRACT: This article discusses the relations between mediatisation and datafication, and how the process of datafication has integrated several diverse value forms in complex interrelations. In a first section is outlined the rise of datafication in the wake of the technological development of digitalisation in combination with new business models of the media and communications industries, leading to a tighter integration between these and other sectors of society. Secondly, is accounted for how this development paves way for certain specific value forms that result from this integrative process, and how the interrelation between value forms introduces a shift in the valuation processes of late modern data capitalism, where the social takes a prominent position. In the final section is discussed the relation between datafication and mediatisation, arguing that although datafication introduces a new phase in the mediatisation process, datafication also extends beyond mediatisation.