Journalists and politicians in television interviews after elections: A redefinition of roles?
Dorota Piontek and Bartosz Hordecki
(University of Adam Mickiewicz in Poznań, Poland)
ABSTRACT: According to the canons of liberal democracy, both political and media systems constitute two spheres which strongly interact but still are separated and fulfill different aims. The actors belonging to these spheres play specific social roles, due to sets of rules called (respectively) the logic of politics and media logic. Politicians are supposed to create and reshape the world gaining electorate support while the media should show, explain and interpret the world in a way that attracts its audience. The two are expected to compete inside their spheres but not with each other. Today, however, the mediatization of politics and politicization of the media have changed the relationship between politicians and journalists. The aim of the article is to describe the phenomenon of redefinition of roles of the main actors of political communication, using content analysis of television political interviews during an election campaign. Elections create a special situation of mutual interdependence of the two entities as well as the need to achieve their specific goals. The authors weigh up whether the changing formula of TV interviews is an element of a broader phenomenon of competition and trial of taking up control in the process of political communication or just incidental behavior typical for the time of an election.