The agenda-setting process in international news
Wayne Wanta (Oklahoma State University, USA),
Simona Mikusova (Comenius University in Bratlislava, Slovakia)
ABSTRACT: A framework for applying agenda-setting theory in an international news context is pro- posed. First-level agenda-setting would suggest that the more news coverage a nation receives, the more that nation will be viewed as being critically important to readers. Second-level agenda-setting meanwhile would suggest that the nature of the coverage, both attributes linked to a country and the tone of the coverage, would impact whether readers view the nation positively or negatively. The framework is employed through a content analysis of international news coverage in two Slovakian newspapers. The analysis shows the usefulness of the approach.