Editor’s introduction: Development of agenda-setting theory and research. Between West and East
Wayne Wanta (Oklahoma State University, USA),
Bartłomiej Łódzki (University of Lower Silesia, Poland)
ABSTRACT: Much has changed in the area of agenda-setting research since the initial study by McCombs and Shaw during the 1968 U.S. Presidential election. The complexities of today’s world have led to several new challenges for agenda-setting research, both methodologically and theoretically. New technologies also have impacted the theoretical framework of agenda-setting effects. Despite the extensive previous research – recent estimates claim that there are between 400 and 500 agenda-setting studies – agenda-setting remains a timely (and timeless) theory with researchers continuing to examine new and important topics. Many of these new topics can be found in the accompanying studies. In this volume, studies have applied the agenda-setting theory in Spain, Poland, Turkey and Kosovo. Central Europe appears to be an ideal location for agenda-setting research, given the wide range of press freedom now being practiced in the former Communist countries. Some former Communist countries have granted the press a great deal of freedom.