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Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

You are here: Home > Browse Journal > Volume 2 No 2 (3) Fall 2009 > American political campaigns

American political campaigns

William L. Benoit

(Ohio University, USA)

ABSTRACT: This essay provides a perspective on political campaigns in the United States. First, the historical background is discussed. Then the style of political actors is addressed. Campaign practices and the role of the media in elections are described. Finally, political culture and professionalization are discussed.