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Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

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You are here: Home > Browse Journal > Volume 19 No 1 (42) Spring 2026 > Local and Hyperlocal Media in the Warmia and Mazury Region (Poland) in the Face of the Problem of Disinformation

Local and Hyperlocal Media in the Warmia and Mazury Region (Poland) in the Face of the Problem of Disinformation

Marta Więckiewicz-Archacka
University of Warmia and Mazury

ABSTRACT: This article presents the results of a study of the attitudes of local and hyperlocal media representatives towards disinformation. Between October 2024 and April 2025, 20 semi-structured interviews were conducted with representatives of selected media from the Warmia and Mazury region (Poland). The objective of the study was to determine how local and hyperlocal media experience disinformation in their daily editorial practice and what content verification rules they apply. The study reveals that knowledge of the local context and the ability to quickly verify information make local and hyperlocal media a reliable source of content, counterbalancing anonymous reports on local social media channels. Due to their specific nature, local and hyperlocal media can play a crucial role in building resilience against disinformation.

Full text: https://journals.ptks.pl/cejc/article/view/965/pdf

DOI: 10.51480/1899-5101.19.1(42).965

KEYWORDS: Local media, Hyperlocal media, Warmia and Mazury, Poland, Disinformation

AUTHORS: