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Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

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You are here: Home > Browse Journal > Volume 17 No 4 (38) Fall 2024 > Journalism and Populism: The Attitudes Editors-in-chief Have Towards Populist Rhetoric Vary Depending on the Audience Structure of the Publications They Oversee

Journalism and Populism: The Attitudes Editors-in-chief Have Towards Populist Rhetoric Vary Depending on the Audience Structure of the Publications They Oversee

Magnus Tomas Kėvišas
Vilnius University, Lithuania

ABSTRACT: Populism is defined by its perception and is used by discussants in political debates, and by commentators and academic observers when they intend to unmask or disqualify certain propositions, political attitudes, campaign platforms or manifestos of political parties. Although Lithuania’s media elites’ perceptions of populism matter because their filtering of contents impacts on public opinion, research has not investigated the topic. This study is based on the findings of a questionnaire and a series of in-depth semi-structured interviews with selected Lithuanian media elites. The study reveals a pronounced divergence from the negative views of populism of large urban and regional newspapers, to the ambivalent views of local newspapers. The study speculates the use of contrasting reader-feedback mechanisms may be the cause of the divide. The study places the findings within the broader context of information methodology practices in the press in both Lithuania and other countries.

Full text: https://journals.ptks.pl/cejc/article/view/683/pdf

DOI: 10.51480/1899-5101.17.4(38).683

KEYWORDS: populism, journalism, editors-in-chief, regional press, local press

AUTHOR:


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