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Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

You are here: Home > Browse Journal > Volume 16 No 1 (33) Spring 2023 > Estonia’s Russian-speaking Audience’s Media Attitudes Preferences and Susceptibility to the Spread of Fake News and Information Disorder in Media Outlets

Estonia’s Russian-speaking Audience’s Media Attitudes, Preferences and Susceptibility to the Spread of Fake News and Information Disorder in Media Outlets

Mihhail Kremez
University of Tartu, Estonia

ABSTRACT: A multiplicity of infospheres in a country, especially in those with a significant proportion of language minorities, creates polarization and distrust towards state institutions. This article addresses the problem by exploring the attitudes of Estonia’s Russian-speaking minority towards news media content regarding fake news and information disorder. The semi-structured interviews were conducted with Russian-speakers living in Estonia (N=29), using stimulus materials to induce reactions related to elements of trust in the materials. The results showed that the interviewees have—diverse media preferences, a critical eye for the news, more trust in Estonia’s Russian-language media, and are quite capable of recognizing fake news and information disorder. The study challenges the view that Estonia’s Russian-speaking minority lives in the isolated infosphere of Russia. The article argues that more attention should be drawn to information quality in the news aimed at this language minority audience.

Full text:

DOI: 10.51480/1899-5101.16.1(33).2

KEYWORDS: fake news, information disorder, Russian minority, polarization, distrust