Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic
Dariusz Tworzydło
University of Warsaw, Poland
Sławomir Gawroński
University of Information Technology and Management in Rzeszów, Poland
Mateusz Lach
Exacto sp. z o.o., Poland
Kinga Bajorek
University of Information Technology and Management in Rzeszów, Poland
ABSTRACT: This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.
Full text: https://journals.ptks.pl/cejc/article/view/307/pdf
DOI: 10.51480/1899-5101.15.3(32).4
KEYWORDS: public relations, digital PR, crisis management, media, COVID-19
AUTHORS:
- Dariusz Tworzydło
ORCID: 0000-0001-6396-6927
University of Warsaw, Poland - Sławomir Gawroński
ORCID: 0000-0003-4393-7592
University of Information Technology and Management in Rzeszów, Poland - Mateusz Lach
ORCID: 0000-0001-5043-6759
Exacto sp. z o.o., Poland - Kinga Bajorek
University of Information Technology and Management in Rzeszów, Poland