Przejdź do wyszukiwarki/Go to searching Zamknij wyszukiwarkę
A- Decrease font sizeA+ Decrease font size Zmień kontrast

Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

https://www.facebook.com/CEJCjournal

https://linkedin.com/company/cejcjournal

https://www.instagram.com/cejcjournal

You are here: Home > Browse Journal > Volume 15 No 3 (32) Fall 2022 > Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic

Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic

Dariusz Tworzydło
University of Warsaw, Poland

Sławomir Gawroński
University of Information Technology and Management in Rzeszów, Poland

Mateusz Lach
Exacto sp. z o.o., Poland

Kinga Bajorek
University of Information Technology and Management in Rzeszów, Poland

ABSTRACT: This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.

Full text: https://journals.ptks.pl/cejc/article/view/307/pdf

DOI: 10.51480/1899-5101.15.3(32).4

KEYWORDS: public relations, digital PR, crisis management, media, COVID-19

AUTHORS:

  • Dariusz Tworzydło
    ORCID: 0000-0001-6396-6927
    University of Warsaw, Poland
  • Sławomir Gawroński
    ORCID: 0000-0003-4393-7592
    University of Information Technology and Management in Rzeszów, Poland
  • Mateusz Lach
    ORCID: 0000-0001-5043-6759
    Exacto sp. z o.o., Poland
  • Kinga Bajorek
    University of Information Technology and Management in Rzeszów, Poland