Central European Journal of Communication

ABSTRACT: Both the United Kingdom and Hungary run ambitious nuclear power plans to keep nuclear power as an important element of their energy mixes. The objective of the analysis is to identify if there is the intent and the possibility for a diff erent form of public engagement in shaping the nuclear future. The study builds on the comparative analysis of the cases of Hungary and the United Kingdom. The ‘communication packages’ theory serves as reference of comparison. The study finds that changing social value sets and communication technology developments create challenges to governments in securing support for the nuclear agenda. Th is challenge creates an opportunity for members of the public with ‘reluctant acceptance’ of the nuclear agenda. Building on global uncertainty, challenges to the prevailing political and economic status quo, together with the growing infl uence of social media might assist the public to become vocal in their opinions about nuclear energy.