Results of searching entries for keyword: marketing communications
Selected aspects of political marketing in Slovakia
Antónia Štensová (University of South Bohemia in České Budějovice, Czech Republic),
Peter Štarchoň (Comenius University in Bratislava, Slovakia)METHODS & CONCEPTS: Intellectual Influencer as a New Ambassador in Digital Marketing Communication
Aylin Ecem Gürşen
Galatasaray University, TurkeyAn ideology of disconnection: For a critical political marketing
Heather Savigny (University of East Anglia, UK),
Dominic Wring (Loughborough University, UK)Volume 16 No 1 (33) Spring 2023
Participative Art Marketing Communication and Creativity of User-generated Content
Katarína Fichnová
Constantine the Philosopher University in Nitra, Slovakia Lucia Spálová
University of Ss. Cyril and Methodius in Trnava, SlovakiaPolitical campaign communication in Sweden: Change but not too much
Lars Nord
(Mid Sweden University in Sundsvall, Sweden)Public relations without ethics will face the same fate as propaganda. Research reflections (Case study of PR associations in Poland)
Jerzy Olędzki
(University of Warsaw, Poland)