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Central European Journal of Communication

Central European Journal of Communication

Scientific Journal of the Polish Communication Association

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You are here: Home > Browse Journal > Volume 12 No 2 (23) Special Issue 2019 > METHODS/RESEARCH: Some remarks on the comparative experiment as a method in assessing populist political communication in Europe

Some remarks on the comparative experiment as a method in assessing populist political communication in Europe *

Dominika Kasprowicz 
JAGIELLONIAN UNIVERSITY, POLAND 

Agnieszka Hess 
JAGIELLONIAN UNIVERSITY, POLAND

ABSTRACT: In this paper fundamental information concerning the designing and conducting of comparative experiments, as methods which are able to be employed in the field of media studies, will be successively delineated. On the basis of the large-scale online experiment conducted in 15 countries in 2017, the assessment of the populist message impact as well as methodological challenges to such a project will be presented. We discuss challenges and lessons learnt from this type of research design.

* An extended version of the text was published in Polish in A. Szymańska, M. Lisowska-Magdziarz, & A. Hess (Eds.). (2018). Metody badań medioznawczych i ich zastosowanie. Kraków: Wydawnictwo IDMiKS. 

DOI: 10.19195/1899-5101.12.2(23).8

KEYWORDS: populism, populist communication, comparative experiment.

AUTHORS:

  • Dominika Kasprowicz 
    ORCID: 0000-0001-7421-2952 
    JAGIELLONIAN UNIVERSITY, POLAND
  • Agnieszka Hess 
    ORCID: 0000-0002-4799-9216 
    JAGIELLONIAN UNIVERSITY, POLAND